Brand and automation studio
Build the brand.
Automate the business.
Brand, site, lead system, and automation, built together and already connected.
Featured work
View all work
Miramar Office Furniture
One Shopify storefront running two revenue models, high-ticket local install projects and a nationwide ship-direct catalog, with a project-intake funnel, 20+ local-SEO pages, and an approved Google Merchant Center feed.
Logistow
A direct-to-consumer car-organization brand on Shopify, a custom theme, a full product catalog, and a dropship fulfillment pipeline behind trunk, seat, and console organizers.
Existence Brewed
Upscale coffee brand and Shopify storefront, with dropship integration. Live case study when it ships.
TruePath Facility
A Shopify-built site for a San Diego commercial liquidation and asset-recovery business, clear service positioning (fast facility cleanouts, asset recovery) and a free-quote lead path.
Productized starting points
Templates, ready to brand
Most brands don't fail because of the idea. They fail because the system around the idea is unfinished.
The offer is unclear. The site doesn't convert. Leads fall through the cracks. Follow-up is manual. AI tools are scattered, and nothing is connected.
Moon Basin closes that gap, one studio building it as a single connected system instead of scattered parts you have to stitch together yourself.
The system behind the website.
A website captures demand. The system converts it: answering missed calls, chasing estimates, nudging invoices, and collecting reviews while you work.
Missed call, 6:58 PM
(619) 555-0143no answer
Instant text back
Sorry we missed you! This is {Your Company}. How can we help?
Estimate sent and logged
Estimate #114 · $4,850sent from your phone
Follow-up, day 2
Auto follow-up 2 of 4no chasing by memory
Job booked
Tuesday, 9:00 AMconfirmed + deposit link
Invoice reminder
Invoice #92 · $2,150paid
Review requested
Posted to Google
While you were off the clock
- Missed call from (619) 555-01436:58 AM
Text-back sent 11 seconds later. They replied.
- Estimate #114 · $4,8506:42 AM
Follow-up 2 of 4 sent automatically.
- Invoice #92 · $2,1509:12 PM
Reminder sent. Marked paid this morning.
- Job booked · Chula Vista exterior8:47 PM
Calendar set, confirmation text delivered.
- Job completed · La Mesa6:30 PM
Review request sent at the happy moment.
These are patterns we run inside our own businesses, built out and extended for yours.
What we build
Brand Foundation
Naming, positioning, messaging, offer clarity, voice and tone, and visual direction, the foundation everything else is built on.
Launch Assets
Landing pages, website / Shopify structure, copywriting, lead magnets, intake forms, email sequences, and social launch content.
AI + Automation Systems
AI / AutomationLead-capture flows, CRM setup, AI-assisted follow-up, prompt systems, internal workflows, SOPs, task routing, and calendar / contact automations.
Business Operating Layer
Onboarding, sales pipeline, proposal and request flows, FAQ systems, content workflows, and repeatable delivery.
Our process
- Brand Strategy
- Website / Landing
- Lead Capture
- AI Workflows
- Follow-Up
- Launch
Services
Start with one piece, or the whole system.
Every service below can be a standalone project — a site, an automation, a content engine — or combined into one connected build. You don't have to buy everything to start.
Websites
Fast, conversion-built marketing sites and Shopify stores.
Automation
Lead capture, follow-up, CRM, and AI workflows, wired together.
Faceless Video & Slides
Short-form video and slide content, produced and scheduled across platforms.
Google Business Profile
GBP setup and optimization so you show up in local search and maps.
Google Merchant Center
Product feed and Google Shopping setup, submitted and approved.
Email Campaigns
Sequences and broadcasts that follow up, nurture, and re-engage.
Custom Brand + Automation Builds
- Best for
- Founders and service businesses who want brand, site, and connected automation built together.
- Included
- Brand foundation, launch assets, AI + automation systems, and the business operating layer, one connected build.
- Outcome
- A launch-ready brand with the backend wired to capture, follow up, and operate.
Contractor Lead Systems
- Best for
- Trades advertising online who need a real site that turns clicks into qualified quote requests.
- Included
- A trust-heavy landing page, multi-step quote form with qualifiers, local SEO, and instant lead confirmation. Automation is the upsell ladder, not the default.
- Outcome
- Ad clicks become pre-segmented quote requests instead of lost traffic.
Shopify Launch Systems
- Best for
- E-commerce founders who need a store, a product feed, and a real conversion path.
- Included
- Shopify build, dropship / ship-direct integration, Google Merchant Center + Shopping feed setup, and conversion copy.
- Outcome
- A live store with an approved product feed and a clear path to checkout.
Most agencies stop at the brand. Most automation consultants skip the brand. We connect both.
A brand is not just how you look. It's how people understand you, contact you, buy from you, and experience your business. We build the front-end brand and the back-end systems together.
Ready to build the brand and the system behind it?
Tell us what you're building. We reply personally and, if it makes sense, set a launch call.